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Our history

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History: a passion born in the early 1900s.

Roberto’s history starts in the first half of the 20th century, in Veneto, Italy.

It is a story of passion, family ties and tradition.

Founder Mario Canzian was born in 1908 in a small village in the province of Treviso. Since younging Mario shows love and passion for bakery products and after working for years as an employee in the bakery of the village, with the support of the family, he decides to buy it and capitalise on all that he has learned.

The commitment that requires the artisan activity is important and requires big sacrifices, the schedule are tight, work at night is scheduled and, of course, also the one very early in the morning but the passion of Mario is just as strong and doesn’t stop, indeed motivates him to go further, to expand the business and try to create new products, such as breadsticks, which will prove to be the flagship product of today’s company, those breadsticks that have made the company famous all over the world.

Work increases and Mario has to figure out what to do. After consulting the family, he makes an important decision: open a small establishment. Here begins the little big adventure of Roberto: the company at the beginning has about ten employees, but then, in a few years the production is expanded, the company is structured and today can count on more than 200 people working.

In 1962 Mario formed the company Grissinificio Roberto snc managed together with his sons Gianni and Roberto, in 2010 became Roberto Industria Alimentare srl and the management was transferred to the family of the first-born Gianni Canzian.

The mission: “Tutto il buono del pane” (which means “All the great about the bread”)

This is not a random choice, Roberto has made it his flag because since 1962 he produces bakery products with dedication and love. The success of Roberto products comes from the great precision in the choice of ingredients, the control of production processes and attention to the tastes and demands of its consumers. All certified by official bodies as a quality guarantee for those who choose to buy one of our products.

Our products: between tradition and modernity

We produce breadsticks, sliced bread, bread for sandwiches, piadina, savory snacks, bread for bruschetta, sandwiches for hot dogs and hamburgers. Our brands are “Roberto” and “Essenza by Roberto”, the latter is the line dedicated to the consumer who must pay attention to their diet.

Roberto, the tradition conquers not only Italy

From Italy to the rest of the world. Roberto today exports to 35 countries and is becoming an international brand, although Italy is the most faithful and leading market.
In 2016, more than 75 million packages of Roberto products were sold.